Hedgehog
May 16 2007, 06:42 PM
Hi again,
Some of you read my post yesterday about my conversation with the Media Studies professors at my college (see the coffeerooms message board). I talked to them again today to get their opinions on the probablity of saving our show. Here is what we came up with (many of which have already been mentioned).
1. Write to the advertising executives explaining the reasons for the NBC boycott, and point out the loss of viewership and it's effects on their advertising. Make CJ the headliner, but also mention the unusual amount of hostility towards NBC that is being generated by other shows' fans. I will make a list tonight during the show of the advertisers, and I think I read somewhere on here that someone had a program we could get the addresses of off.
2. Continue to write to NBC. Write calm letters and angry letters, just hammer them with paper. Talk about the boycott, our appeals to other networks & advertisers, etc. Point out the NBC boards, CNN blog, TV guide blogs, and USA today message boards, etc. Mention the lack of any positivity/enthusiasm for their new line up.
3. Email, call, and write letters to ABC, CBS, A&E, Bravo, and TNT. According to the market analysis I did today, TNT is the best option. They do original programming, have the funds to continue the show, and it fits in well with their motto ("we know drama") and the genre they present. TNT averages between 3.5-5 million viewers for their primetime shows. Point out that with promotion, CJ could draw at least 6 million on it's worst day, considering it drew 5.3 on it's lowpoint this year (while against American Idol and with zero promotion) Also mention the loyalty of the fanbase and direct them to the NBC boards, CNN blog, TV guide blogs,USA today message boards, etc, to emphasize that the public really does want this show to continue.
The people I talked to did say that to make this work, ALOT of people would need to send letters, emails, etc EVERYDAY, and to not let up. If this is going to work, it needs to be organized and followed through with. I also think it would be a good idea to keep giving the new shows forum on NBC ****. These kind of protests only work if they can be kept up for a couple of weeks.
I am going to post this on the coffeerooms board as well, and put a note on the facebook pages. What does everyone think?
alexandrad06
May 16 2007, 06:44 PM
I say let's go for it.
Hedgehog
May 16 2007, 09:01 PM
OK, everyone start writing!!
kjsriter
May 16 2007, 09:05 PM
Lets do it, people! We can't give up!! Lets save our show!
kat15
May 16 2007, 09:24 PM
I'm with you guys.We can do it.
peifgirl31
May 16 2007, 09:25 PM
do what i can pm me the details
kjsriter
May 16 2007, 09:40 PM
we need a list of advertisers to start contacting! I'm sending out my letters (hard copy) to NBC tomorrow and I've emailed other networks about picking up the show.
rosiethepsychic
May 16 2007, 09:48 PM
Thank you for the information and hope hedgehog
Hedgehog
May 16 2007, 09:54 PM
I am rewatching the show (taped it) right now and writing down all the advertisers. Will have the list up within 20 minutes. In the meantime, post the title of this thread on everyother thread to draw attention to it and get people over here!
kjsriter
May 16 2007, 09:56 PM
QUOTE (Hedgehog @ May 16 2007, 09:54 PM)

I am rewatching the show (taped it) right now and writing down all the advertisers. Will have the list up within 20 minutes. In the meantime, post the title of this thread on everyother thread to draw attention to it and get people over here!
Awesome! Thanks for your great effort with this!
kjsriter
May 16 2007, 10:13 PM
bump
Hedgehog
May 16 2007, 10:19 PM
Ugh, ugh, ugh, ugh, ugh. I am not watching this episode again until we have secured another season.Well, here's the list of all the advertisers during CJ. There are quite a few of them-but the same letter should do for all the execs. Now we need the contact info! There is someone on the other board who is getting this for us, but here's the list in the meantime. I haven't ever actually campaigned for a show like this before, but this one is sooo not over. I think the fact that there are over 200 on this board right now prove that.
1.Mastercard
2.Apocolypto DVD
3.Tostitos
4.Cialis
5.Saturn motors
6.Dr Pepper
7.Claritin D
8.Red Lobster
9.Home Depot
10.Alletel Wireless
11.Visa
12.Pizzahut
13.Dr Scholls
14.Olay Skincare
15.Archer Farms
16.Verizon
17.McDonalds
18.Yoplait
19.RiceRoni
20.Expedia.com
21.Toyota
22.Daimler Chrysler
23.Gatorade
24.Hertz Car Service
25.Citibank
26.Garnier Fructis
Though email is quicker, I really think that snail mail would have the biggest effect. Of course, doing both would really, REALLY leave an impression.
amandaxox
May 16 2007, 10:35 PM
is there a facebook group? i'm just wondering because people pick up on facebook groups easier than they do on message boards sometimes. its better to get it out everywhere as fast as possible.
Crossing_Boston
May 16 2007, 11:07 PM
Here is some of the information on some of the advertisers.
Advertiser InformationChemistry.comNo corporate listing on Lexis-NexisFor Media inquiries:If you are a journalist or media representative and need more information about Chemistry.com, or wish to schedule an interview with a Chemistry.com spokesperson, please contact:
Maida Goodman214.576.3269
Liz Entwistle214.576.9321
Wendy's
Ian B. RowdenExecutive Vice President and Chief Marketing Officer
One Dave Thomas Boluevard
Dublin, OH 43017TELEPHONE: 614-764-3100
FAX: 614-764-3330
AflacJeffrey M. Herbert, Senior Vice President and Chief Marketing Officer1932 Wynnton Rd.
Columbus, GA 31999
United StatesTELEPHONE: 706-323-3431, 800-992-3522
FAX: 706-324-6330P&G (Venus Breeze commercial)Nicholas Munafo, Executive Vice President, Marketing and Sales1 Procter & Gamble Plaza
Cincinnati, OH 45202
United StatesTELEPHONE: 513-983-1100
FAX: 513-983-9369 Yellow Book USAChris Heilbock, Director, National Sales
398 Reckson Plaza
Uniondale, NY 11556
United StatesTELEPHONE: 516-730-1900
FAX: 516-730-1909Unilever (Dove commercial) UNILEVER - CREATIVE SOLUTIONS920 SYLVAN AVE
ENGLEWOOD CLIFFS, NJ 07632
UNITED STATES
TELEPHONE: 1 201 894 7070, 1 201 894 7424
URL: http://www.unilevercreativesolutions.com
CONTACT:
LUCYNA KUNCIK, MANAGER - PROMOTIONSReckitt Benckiser (Airwick)Alex Whitehouse, VP, Marketing399 Interpace Pkwy.
Parsippany, NJ 07054
United StatesTELEPHONE: 973-404-2600, 800-333-3899
FAX: 973-404-5700KFC CORPORATIONPO BOX 725489
ATLANTA, GA 31139
UNITED STATESTELEPHONE: 1 800 544 5774
URL: http://www.kfc.com I'll work on getting more tomorrow.
Hedgehog
May 17 2007, 08:46 AM
Thanks for the info-am sending out my first batch of letters this morning. Everyone get writing!
kjsriter
May 17 2007, 09:10 AM
I'm sending out a whole bunch of letters this afternoon!
Hedgehog
May 17 2007, 06:57 PM
Yep, there is a facebook group-the largest one has over 300 members. I will post all of this there too. Good idea!
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