It sounds like Silverman intends to turn NBC shows into product whor*s. Gratuitous ad placements will be included in shows.

Again, I wonder, if an ad appears on a show that no one's watching, does it make a sale?

Here's the link to the article:
http://www.contactmusic.com/news.nsf/artic...20shows_1033092

And here's some of the text:
NBC's new chief Ben Silverman has indicated that his regime intends to be advertiser friendly and will be searching for ways to integrate ads into the content of programs. Advertisers, he told Saturday's Los Angeles Times, are demanding greater input, and "we're going to work with the creative roster to deliver it." He acknowledged that some program producers are likely to balk at such an effort. "That's OK," he said, "but it may ultimately be a problem for them. The commercial value of their shows may be diminished if they don't have those integrations in them." In a profile of Silverman, Advertising Age says in its current edition, "What makes him different from his predecessors is his experience catering to advertisers -- and the fact that he's always seemed to be the rare entertainment exec who actually enjoys spending time on Madison Avenue."

It sounds like Benny is really strongly suggesting that producers should do this. That's so typical. Next thing you know, they're going to work product taglines into the script. Ughh.

Nothing like selling out. That won't bring in viewers.

If no one is watching, who is going to see the ads and whatnot? I haven't watched NBC since the Crossing Jordan finale. That's lots of advertising reaching my house (not).

True, true, true. It's just disgusting that any network would stoop to that...

I haven't seen NBC since the finale, either.

Hmm...I wonder if the Cheerleader will be sporting revlon lipstick...but I guess I won't be finding out...

do you think the bionic woman will be sporting that knee made specifically for women?

Oh...yeah. NBC could turn that series into one long promotion for The Gender Knee and other prosthetics.

Fortunately, FDA would never allow that...

I was telling my sister about this. She is also a CJ fan. She said that in one episode of "Days of our Lives", they were showing a Libman mop. It is suppose to be for some kind of contest I think she was saying. Not sure if this is the samething. It could be the beginning.