A class at the University of South Carolina entitled Super Bowl Commercials: 1984 to 2009 examines how Super Bowl commercials reflect our society. The students are required to attend the Super Bowl and rate each commercial based on certain criteria.
This year the commercial that was rated highest was Conan's Bud Light commercial. The creators of the winning commercial are always invited to the school to receive the coveted "Cocky Award" from the school's mascot and have a dinner with the students. This year the students also want the star of the commercial to join them.
They put together a video to parody the commercial and have sent Conan a copy as well as his own Cocky Award in the hopes that it will sway him to visit the University. They put the video on Youtube and are hoping that a large number of views will help to gain leverage. So please watch their video and tell all Conan fans at http://www.youtube.com/watch?v=T65C_J6fhtA